HERMES
PARCELS

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BRAND REDEVELOPMENT

The proposition was to move the Hermes comms to a friendly, emotive space. The creative approach and the visual identity was born out of the ‘BIG small’ unifying idea and inspired by the insight that it’s not about the parcels, it’s about the experience of sending and receiving joy. 

A new illustrative brand style was developed that delivers a unique visual approach, clearly distinctive, friendly, happy and colourful.