The best of British culture is rich, diverse and eclectic. And so is Jaeger. It reflects the rich and multi-faceted lives of their customers. Contemporary, collectable pieces with impeccable quality, cut and fit. And those are the qualities of the brand that we wanted to reflect in their visual identity. Waving in that elegance from the store fronts, light boxes, POS, product labels, to packaging and  OOH comms.