SR Soda

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Brandbook

Think science is uncool, geeks are squares or boffs are boring?

Wrong.

Nothing’s got edge like Square Root’s experimental soda scientists. You won’t find any handpicking, gentle juicing or innocent puns here. Square Root’s grown-up flavours are the hardcore antidote to the soft drinks category. Straight out of a mad scientist’s bunker, we’ve swapped cutesy-fruitsy fluff for the bonkers experiments its founders (a chemist and biologist) squash, smash or splat into every bottle. Do you dare to be square?