From the biggest transformations to the smallest changes don’t be Housebarrassed, be House Proud with Wickes. Targetting both  B2B and B2C customers, our Mission in Motional campaign positioned Wickes as a source of inspiration when thinking about which project to tick off next, and a go-to source for innovative and trend-setting DIY projects of all shapes and sizes. 

The transformative results of our Mission & Motivation campaign saw us take home top prize in both  the “Retail and Commerce” and “Best Use of Segmentation” categories, while we also won the prestigious “Grand Prix” award, making Wickes the most successful brand on the night.