Atalanta

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BRAND DEVELOPMENT

Founded by two powerful women bonded by a love of sport and an unshakable desire to achieve, Atalanta is driven by the belief that women can be fierce, fast, and free – just like the legendary huntress who inspired the name. It’s a brand on a mission to challenge boundaries, celebrate strength, and inspire a relentless pursuit of excellence. Through bold storytelling, high-performance products, and a fearless community, we champion those who refuse to slow down – women who run their own race and never look back.