Following a successful pitch, the project expanded into a comprehensive transformation of the University’s brand. Close collaboration with the in-house design team led to the development of a new visual identity and detailed brand guidelines, creating a consistent look and feel across advertising, prospectuses, publications, stationery, animation and motion graphics.

The work also extended into the physical campus, translating the new identity into a cohesive branded environment. Reimagining an institution of this scale was a complex and ambitious undertaking, but ultimately an exceptionally rewarding one.